Sturgis Motorcycle Rally

1 - Aug 9, 2025
1375 Lazelle Street, Sturgis, SD 57785, United States
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Experience the latest models at Sturgis Motorcycle Rally

Experience the latest models at Sturgis Motorcycle Rally

Stop by the BMW Motorrad display in downtown Sturgis on Lazelle during Sturgis Motorcycle Rally to see  models from our current line-up, including the R 18 Roctane, R 18 B and R 18 Transcontinental.  

Please note event will follow Federal, State, Local and BMW precautions and procedures to deliver a safe and comfortable experience. Available demo motorcycle models may vary during or between events. 

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Pre-register For A Demo Ride

If you would like to ride:

  • You’ll need a valid motorcycle license – No permits

  • Apparel minimum requirements: DOT approved helmet, eye protection, long sleeve shirt, long pants, closed-toe over-heel shoes

  • Rider and Passenger minimum age is 18

  • If you’ve consumed alcohol today, please visit us another day

  • Please arrive 10 minutes early, ready to ride

  • You must be present for roll call and the rider’s meeting 

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More about #SoulFuel

Our Heritage World
Discover our philosophy, the models and their character.
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The BMW R 18 B
Raw power – pure soul.
To the R 18 B
The BMW R 18 Classic
Iconic. Nostalgic. Soulfuel.
To the R 18 Classic
R 18
Heritage
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